The Frontenac Team
Leaders in prudent mortgage investment.
Senior Management Team
Matthew J. Robinson, B.Sc, CIM®
CEO & Portfolio Manager (AR)
Matthew J. Robinson, B.Sc, CIM®
CEO & Portfolio Manager (AR)

Matthew Robinson is the CEO and Portfolio Manager (AR) of W.A. Robinson Asset Management Ltd.

A strong sense of place has been a common thread throughout Matthew’s life. A love of the outdoors fostered since childhood grew into a deep appreciation for the tangibility of real estate, leading him to start his career in this industry in 1996.

 

Today, Matthew is an Ontario real estate expert with expertise in mortgage lending, administration, and investment management, as well as years of experience as a real estate broker and mortgage broker. He became CEO of W.A. Robinson after purchasing the company from his father in 2014.

 

Matthew leads his team’s efforts in solving two fundamental challenges: helping those who require capital to build or buy Canadian real estate and helping those with capital who are seeking a fixed-income solution that provides a reasonable return. These efforts are guided by Matthew’s small-town values, conservative investment philosophy, and commitment to relationships built on trust.

 

Matthew is responsible for the strategic direction of W.A. Robinson and Pillar Financial, as well as the operations of Frontenac Mortgage Investment Corporation. He is a Chartered Investment Manager and holds the Advising Representative designation with the Ontario Securities Commission.

Gord Ross, CFP
Senior Vice-President & Chief Sales Officer
Gord Ross, CFP
Senior Vice-President & Chief Sales Officer
Catherine Musselman
Director, Wealth Management & Chief Compliance Officer
Catherine Musselman
Director, Wealth Management & Chief Compliance Officer

Catherine comes to W.A. Robinson with a 12-year track record of working in compliance.

As the new Director of Wealth Management of W.A. Robinson, Catherine has 12-years of hands-on experience in both operations and administration. Catherine is an energetic leader of program and process improvement and change management.

Catherine brings to W.A. Robinson her solid leadership skills and knowledge of registered and non-registered plans, the Income Tax Act, and legislative requirements as they pertain to the financial services industry.

Kevin Cruickshank, CPA, CA
Executive Vice President & Chief Financial Officer
Kevin Cruickshank, CPA, CA
Executive Vice President & Chief Financial Officer

Kevin Cruickshank, CPA, CA is the Executive Vice President and Chief Financial Officer

Kevin graduated from Wilfrid Laurier University with a Bachelor of Business Administration (Honours) with Distinction in 1990 and was admitted to the membership of the Institute of Chartered Accountants of Ontario in 1993.

 

After having worked for five years as a Chartered Accountant with Wilkinson & Company LLP in Belleville, Ontario, Kevin spent the next five years as the Vice-President of Finance for the Cooney Transport Group of Companies where he oversaw the financial affairs of a group of 19 companies involved in international trucking operations with a real estate network of seven terminals located in Ontario and Quebec.

 

In 2000, Kevin was appointed Chief Financial Officer of the Hanley Group of Companies, also in Belleville, Ontario, where he oversaw the financial affairs of several companies involved in quick food service operations and managed an investment company.

 

Having always wanted to own his own business, he became a partner in The Loon’s Call Campground & Cottage Resort, a seasonal resort operation located in Cloyne, Ontario.

After leaving the Hanley Group of Companies in 2004, Kevin continued his accounting practice, assisting clients with business planning and financial matters in addition to providing traditional accounting and taxation services until June 2012 when he joined W.A. Robinson Asset Management as its full-time CFO. He also holds the CCO (Chief Compliance Officer) title.

Debra Smith, CIM®, AR
Director of Culture and Talent
Debra Smith, CIM®, AR
Director of Culture and Talent

Debra is a dedicated employee and a passionate supporter of the defined culture of “The Robinson Group of Companies”. Her passion is leadership!

As Director of Culture & Talent, she is proud to work with staff assisting them to be the very best that they can be. When staff are successful in their journey with the company, the company succeeds. Trust, teamwork, and communication are the key components to the culture. A dynamic workplace will allow the company to attract talent as it continues to grow.

 

Since joining the company in 2002, she has experience in corporate accounting, personal finance, income tax preparation and investment management, earning her CIM designation and receiving the AR designation. She is responsible for the discretionary portfolio clients, working with them to obtain their goals and achieving the lifestyle they desire.

 

Debra has been an active member of her community as a Scout Leader for 15 years, baseball coach for 10 years and the Treasurer and Entertainment Chair for the Parham Agricultural Society for many years.

Capital Raising
Denis Rudenko
Regional Sales Consultant
Denis Rudenko
Regional Sales Consultant
Senior Investment Counsel
Wayne A. Robinson, CFA
Founder, Portfolio Manager & Senior Advisor
Wayne A. Robinson, CFA
Founder, Portfolio Manager & Senior Advisor

Founder of W.A. Robinson Asset Management Ltd., Wayne has over 30 years of experience in financial planning, construction, real estate, business acquisition, business development, mortgage lending, and more specifically in Mortgage Investment Corporations.

Wayne also founded the mortgage brokerage and administration firm known as Pillar Financial Services Inc.,  27 years ago, which now lends and underwrites the mortgages these funds invest in. Designations include: Chartered Financial Analyst (CFA), Registered Financial Planner (R.F.P), Certified Investment Manager (CIM), Certified in Real Estate Finance (CRF), and holder of a BA(Sc) from Queens University.

 

By developing one of the first MICs offered by prospectus in the country, Wayne has had a considerable impact on arguably one of the most emergent fixed-income products available today. His leadership, rational thinking, prudent underwriting and overall knowledge in the industry enabled him to create a one of a kind investing opportunity in Canada that is unmatched by today’s standards and ever increasing regulation.

 

Wayne was the owner and CEO of a petroleum company for 6 years and spent 6 years as a Director of the Eastern Ontario Development Corporation, an Ontario Crown Corporation, providing loans to developing and expanding businesses.

 

He was a CFA exam marker for 10 years for the Institute of Advanced Financial Planners and Executive Director of North Frontenac Community Services where he took part in social, health and community planning.

Board of Directors
Robert Barnes
Board Chair
Robert Barnes
Board Chair
  • Robert is a ​Vice President, Energy & Digital Services, EllisDon since 2017
  • Director, Managed Services, EllisDon 2011 to 2017
  • General Manager, Robinson Solutions Inc. (buildings systems solution provider) 2008 to 2011
  • Managing Director, Axis Database Marketing Inc. and Compliance Marketing Services Inc. (integrated marketing and technology services) 1997 to 2008
  • Director since 2005
Eric Dinelle
Director and Audit Committee Chair
Eric Dinelle
Director and Audit Committee Chair
  • ​Owner of Environmentall Contracting Services since 2009
  • Senior Project Manager, City of Kingston 2009
  • Manager of Space Planning and Capital Projects-Planning, Kingston General Hospital & Providence Continuing Care Center 2003-2009
  • Director since 2007
  • Eric is Chair of the Audit Committee
Jody Becker
Director and Governance/Nominating Committee Chair
Jody Becker
Director and Governance/Nominating Committee Chair
  • Chief Strategy Officer, Ellis Don
Meghan Davis CPA, CA, TEP
Director
Meghan Davis CPA, CA, TEP
Director
Alex de Korte
Director
Alex de Korte
Director
Ryan Seeds, CPA, CA
Director
Ryan Seeds, CPA, CA
Director
  • Chartered Professional Accountant and principal of Seeds Chartered Professional Accountants, Sharbot Lake, Ontario until 2016
  • Presently an independent consultant providing CFO services.
Amber Kehoe
Corporate Secretary
Amber Kehoe
Corporate Secretary

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